Buying Strategy for category growth and profitability

Duration : 3 Days

Program Overview

Designing effective category strategy including margins roadmap to deliver category growth and bottom line enhancement for the duty free organization

After completion of this programme, the participant will be able to:

Develop marketing strategy and annual promotions calendar for duty free business
Develop strategy specific to core categories in duty free in terms of their business roadmap, margin growth plan and initiates to achieve the same
Plan annual operating plans and margin growth plan by sub category and vendor

Negotiate effectively with brands / top vendors
Manage merchandising, stock expiries, new product launches, rentals and volume led discounts effectively
Design category wide promotions / campaigns

Effective category management and best practices
Introduction and approach to buying strategy; understanding specific nuances for business growth in major categories
Understanding trade-offs and implications of order volumes, category promotions and business growth with respect to target merging
Negotiation philosophy for major categories / top vendors
Best practices pertaining to merchandising, logistics, stock expiries, brand and commercial finalisation
Margin enhancement initiatives
Design effective category promotions

Category managers, buyers and duty free procurement teams; airport category managers

Pre read on material relevant to travel retail sales and customer service

Prior experience as duty free category manager / buyers or department manager; airport category manager

A minimum written test score of 80%.

A ‘Effective Category Management and Buying Skills’ certificate is awarded upon successful completion of the course and passing the final examination